We believe in the power of capturing your market with clearly defined strategies rooted in the foundation of an innovative brand.
To achieve our mission, we first listen to yours. We take the time to understand your needs and where you want to go. We evaluate what works to use as a platform to inspire.
Our process of creating new ideas for branding, design, and communication methods are what moves business forward with next-level innovations.
Our elite marketing communication professionals are inspired to impress and continue to pinpoint your needs and provide comprehensive ongoing service to deliver solutions that work.
As the architect of solutions to various challenges, he has used proficiency in marketing, sales, graphic design, strategy, photography, video production, and website development to advance prospect engagement and overall return on investment. His skillset has also enabled him to be a good brand steward as a liaison with key stakeholders and partner agencies.
He has a proven track record of delivering industry-leading marketing campaigns while tracking/reporting/advising on all communication verticals. Dedication to marketing and communications has resulted in successful communications consistently through all forms of digital and traditional media. A proven sense of design, an eye for detail, and a unique ability to create compelling messaging have helped him achieve trusted advisor status.
Over his career, he has welcomed the vital process of maintaining and building strategic contacts with appropriate community members to build clients’ profiles effectively. He has provided marketing services for small businesses and major brands throughout North America and beyond.
John is a web developer specializing in data-driven interactive web applications and possesses a background in marketing/design combined with 14 years of web development experience. Utilizing trending/emerging web technologies, John has worked on various projects, including research & development for IT startups, commercial branding/advertising campaigns, plugin development across multiple frameworks, and proprietary web application development.
Whether you need a custom content management system or a hand-crafted WordPress website, our web development team has the experience to plan and execute highly optimized, functional websites.
We offer custom web development services for various profiles and industry focuses. We use an industry-standard, versatile, and highly efficient technical platform, perfectly suitable for virtually any digital product development, scaling, and easy maintenance. Our development process is highly standardized, automated, and optimized, allowing for fast and productive development, support, or handing the product over to your team.
Engaging website design responds to user behaviour and digital environment, offering an optimized browsing experience for all of today's standard devices.
Custom, responsive web design is any business's most powerful marketing tool. A fully branded website with all the powerful marketing tools built right in is necessary to succeed in the digital age.
We create illustrations that stay ahead of the changing media landscape and know what it takes to deliver captivating artwork. We thrive on making meaningful connections. We enlist artists who are exceptional at what they do and inspire their audience. Our wealth of experience specializing in 3D CAD and design for construction makes sharing ideas exciting.
Artistic, cinematic, world-class Video Production. We do TV & Web commercials, campaign creatives, corporate videos, web content, and many more.
Elevating brand's first impression through stunning pictures. We do full-service photography from interior, exterior, advertising & commercial, fashion, food, product, packaging & editorials for print & web.
Drones can be used to either lead or complement your marketing campaigns. Both the drone’s video footage and still images provide dramatic aerial views that are unprecedented when compared to a regular photo or video shoot from the ground. These captivating shots add dimension and movement to your website, print materials, commercials and more, leaving an impactful and awe-inspiring impression on your audience.
When it comes to drone footage and photography, you can use these powerful tools in many of your already-established marketing strategies.
When you enlist the help of an experienced agency that’s well-versed in video marketing, you get much more than just a drone video. Since the average Internet user spends 88% more time on a website with video, incorporating drone footage on your website would be an integral part of marketing the footage.
Applications for the use of drones: Marketing, Construction & Engineering, Infrastructure and Telecom, Property Development and Maintenance, Enviromental Forestry Wildlife Conservation, Municipal Operations, Survey, Landfill, Sand & Gravel, Public Safety, Agriculture,
Spectra's experienced professionals are skilled in the art of detailed visualization, architectural design, CAD, and 3D animation creation.
Spectra offers the following rendering, animation, and CAD services:
Even if your website is beautifully and intuitively designed and given the most relevant content it won’t rank well. Search engines like Google don’t rank websites highly without persuasion. That persuasion comes in the form of SEO services. Websites must gain trust, establish their credibility and demonstrate their relevance to rank highly on SEO.
White hat SEO services – or methods that won’t get your website penalized by Google or Bing – are essential for long term growth. If you are promised as SEO service that will deliver results within a week or so – beware! You are being pushed towards black hat SEO services. These are in violation of search best practices. Sure, they may rank your website highly very quickly, but the long term damage is very difficult to undo.
The best SEO service providers will start by targeting the right keywords on each and every web page. This means marrying keywords to the content on the page, getting the images right and building the right sitemap. In essence, search engine crawlers are able to navigate the site without obstacle and the site is evaluated favourably by the complex algorithms search engines deploy. Factors such as ease of use matter, but trustworthiness and relevance are extremely important it ultimately determining your website’s ranking.
We create experiences to engage & empower customers.We develop, refine, and execute digital marketing activities that only drive world-class results.
With comprehensive range of digital marketing services, we help businesses grow. We help brands overcome the challenges and solve problems related to maximizing online reach, despite the competition in the market.
Outcomes that will outperform your own expectations, the competition, and the market. At Spectra, our research methods allow us to get to know your industry, your brand and your audience quickly and intimately.
Printed booklets are still a great solution if you need to leave a lasting impression. Premium-looking, carefully developed information allows you to secure a place in your prospective client's minds with something substantial they can reference.
The classic nature of the medium, a sense of value and quality they feel when interacting with the meticulously prepared material — all that projects onto your product and boosts your brand's image.
We bring our broad experience to your project in design or technical implementation. Researching and forming your product’s value proposition, while also prioritizing features, testing assumptions, and understanding how to satisfy your customers’ actual goals are essential success factors for any project. We will help you avoid the lures of having too broad a focus and a feature creep that will cost you time, money, and lost opportunities.
We will help you assess existing online services for the overall user experience. Then, outline and help implement improvements to boost customer satisfaction, return rate, and loyalty. To stay competitive, you should keep them intuitive, matching your customer’s context and needs, functionally relevant and complete, and easily accessible on all platforms.
Spectra is a design-oriented firm focused on high-end residential and commercial rendering projects. Our architecture design style embraces the challenges of the future, knowing that we help our clients achieve their objectives.
We specialize in various services, yet every project is specific with its definition of success. Being agile allows us to meet our client's needs. Our architectural designers translate ideas into technical drawings, detailed plans, and models for construction.
From custom logo design through branded pitch decks and marketing collateral, our branding experts will help your brand stand head and shoulders above the contenders. The best logos and brands are memorable. Shape, form, colour, and messaging stick with people and help develop brand recognition and loyalty. Spectra can make sure your brand is outstanding.
Want to market your products for what they're worth? But your brand is weak? You're finding that customers expect lower prices that match your bootstrap brand identity? A brand refresh may be the most effective way to modernize your business and communications. Even the best global brands need a refresh now and then.
You love your brand, but your marketing materials are inconsistent with your identity. Exhibiting consistent design throughout your marketing builds consumer trust and confidence. Also, remember that your logo design is essential to your brand and is often the first communication element with your audience. You've already lost the battle if people don't understand your logo.
High-end graphic design assets that leave a lasting impression are one of the most effective ways to build your brand and create message awareness. Spectra delivers resonating professional visual communication solutions for websites, branding, and print materials.
Most businesses don't employ in-house graphic designers to create their marketing assets. Our team can provide creative support as you market your business across multiple media. If you have a creative department in-house, they may not have the expertise for a particular project, or you need a fresh look to introduce a new perspective.
Since 2009 our graphic designers have woven their experience into every design project to drive our client's success. We've been dubbed "the people experts call" when needing help.
UX and UI Design
In today's highly competitive landscape, a better online user experience could be the defining point for your audience to stay with your offer and not look for alternatives. From your business's perspective, your website could offer a near-perfect set of functional features and is easy to use.
Digging deeper into your users' experience, you may discover they use the website in a different context. Perhaps your website is missing key features or the most useful ones are hidden from their view, experience frustration trying to find their way, or lose interest. They can tolerate all of this until they have no alternative, but the moment it appears, you risk losing much of your client base.
A comprehensive understanding of your audience's functional, personal, and business goals is key to creating a user experience that resolves them efficiently and elegantly. Your customers will be happy with the expected results as well as with some that they didn't. Spectra will help you research, prototype, and design a website that will be advantageous for its users and highly effective for your business.
There is no one-size-fits-all approach here. Platforms like Shopify are great for startups or budget-conscious businesses. At the same time, WooCommerce provides the complete flexibility to build the custom store you want. Without a knowledgeable eCommerce website designer like Spectra, you're likely leaving sales opportunities on the table.
Deliver anything from simple physical products and appointments to members-only digital content. Let customers choose from endless product variations, subscription options, single items, or bundles. Our flexible and scalable solutions give you a solid foundation to build your business.
Get secure payments, configurable shipping options, and more.
Manage your business on the go with Mobile Apps. Create products, process orders, and monitor critical stats in real time.