Digital Marketing is the use of all online tools and distribution methods to promote products or services. Digital Marketing gains consumer confidence, can be targeted to a particular audience, is cost-effective, increases brand awareness, is trackable, and provides an opportunity for companies to increase revenues beyond traditional marketing methods.

What is Digital Marketing and What Does Digital Marketing Do?

Digital Marketing is the use of all online tools and distribution methods to promote products or services. Digital Marketing gains consumer confidence, can be targeted to a particular audience, is cost-effective, increases brand awareness, is trackable, and provides an opportunity for companies to increase revenues beyond traditional marketing methods. Digital Marketing uses all or some of the following items such as; cell phones, tablets, text messaging, social media, instant messaging, websites, micro-sites, email marketing, pay per click advertising, banner advertising, lead generation sources, and robo-calls.

Digital Marketing integrates traditional techniques of direct marketing and internet marketing to speak to the new generations who primarily use digital devices (such as cell phones) to communicate with others. Some of the traditional methods of promotions use push or pull methods.

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Digital Marketing Benefits

55
Pull Digital Marketing
100
Better Brand Credibility
75
Push Digital Marketing
100
Blended Push/Pull Digital Marketing

Pull Digital Marketing

Pull digital marketing involves high levels of credibility or influence to draw customers into a website or purchase funnel. The customers see and read relevant information which draws them into the company. Customers, or potential customers, come back to the website for content and engagement. Pull marketing then draws the customer to click through to sponsor websites, to purchase products or services, or to engage in the goal of the website (perhaps sign up for an event).

There is a high level of upfront effort that is required to maintain and continue to provide meaningful content for Digital Marketing using a pull or draw method. This is called content marketing. Generally, there is a low cost associated with providing content on these types of sites or social media platforms.

Despite being an incredible brand awareness and credibility marketing strategy, many companies lose their focus before the marketing campaign gains traction. Companies that lose focus either had the wrong strategy or they failed to “stay the course” on the plan. Pull marketing or content marketing requires sustainable energy that sticks to the digital marketing plan. It generally takes 6-8 months to see the actual benefits of a content marketing strategy.

The companies that see content marketing strategies through see a long-term boost in sales, consumer awareness, brand integrity, and community support. The upfront energy builds a solid foundation that slowly builds momentum. The most effective companies hire a content marketing employee or hire out a company that specializes in content creation, social media engagement, SEO, and social media community management.

Push Digital Marketing

Push marketing uses more traditional advertising methods in the digital space to connect with customers. Push marketing requires content creation that inspires customers to click through the sales funnel. This methodology also uses content marketing strategies to gain brand awareness and credibility.

Push digital marketing or targeted digital marketing is a beneficial way to connect with a target market because it is driving particular content designed to engage a customer in moving along the sales funnel. The right types of push digital marketing campaigns immediately drive customers to engage with a company and, if done correctly, boosts sales. There is a direct return on investment, and this type of targeted marketing can be tracked all the way down to the general location of the customer.

The benefit of targeted digital marketing allows companies to easily dial-up or down budgets based off of the need of their business. Choosing the correct digital strategy is essential. We often advise companies to channel all their energies on a few select strategies and then grow from there. It is easy to get distracted and try to do too much too soon. A truly effective digital marketing campaign is very targeted to your ideal company needs.

Some examples of targeted push digital marketing are text message (SMS/MMS), email campaigns, podcasts, banner ads, social media advertising, and dark posts (shows up on targeted social media feeds only).

Whoa! What was that dark post again? A dark post is an unpublished advertisement, often used with Facebook, that surfaces as an ad for individual viewers. Essentially, you control who sees the advertisement based on geo-location and demographics. It’s cool!

Blended Push-Pull Digital Marketing

We like to encourage our customers to use a blended digital marketing approach. One that plays “the long game” which builds a credible foundation over a multi-month stretch and plays “the short game” which immediately drives revenue or customers to our clients. We encourage you to find the ideal social media platforms that best represent your demographics, determine if you need a website and blog, and understand your brand. We often preach that your brand is the core of what your business represents. Everything is easier when your brand is clearly defined.

The ideal digital marketing strategy looks at all digital methods and connects you to the most useful tools in your company’s industry. These tools, in turn, connects you to ideal customers (target market). We believe every brand has a unique identity and unique ways to connect your company to customers in a meaningful and highly useful way. A blended digital marketing strategy is exceptionally cost-effective and provides measurable results. Ask us for a free 30-minute consultation with our digital marketing specialist. This consultation is a no strings attached conversation that is focusing on your company and not a sales pitch on ours.

Schedule your no-strings-attached SpectraBrandMasterTM consultation today. SpectraBrandMasterTM