Responsive Web Design is a way for websites to be viewable on any screen or device.

What Does Responsive Web Design Do for My Website?

Responsive Web Design is a way for websites to be viewable on any screen or device. A Responsive Web Design will detect the user’s screen size and automatically adjust to meet the needs of the device. Responsive Design provides a great user experience on phones and tablets because it responds to those screen sizes.

Responsive Web Design is a vital component of a great User Experience (UX) or User Interface (UI). The user experience is becoming one of the top areas of focus in the web development world because of the increase in multi-device website browsing that exists.

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The Five Best Responsive Web Design Strategies

Spectra focuses on 5 key elements of design when developing responsive design. Here is a quick overview of the five key areas in responsive design.

Responsive Design Strategy Step One

Branding

  • Before defining web strategy or goals, you must first have a clear vision of the site’s purpose which is often in line with the overall company vision and branding elements. Branding elements directly tie into responsive design.

Responsive Design Strategy Step Two

Goals of Website Bring Action

  • What is the purpose of the website? What are the goals of the site? Understanding the intent of the website will help define the overall responsive design strategy. There should be an action element on every page to engage customers.

Responsive Design Strategy Step Three

Columns & Rows

  • Responsive designers think of all the areas a website will be viewed and create rows & columns to sort out the content in an easy to view way.

Responsive Design Strategy Step Four

Clean Look & Feel

  • Targeted white space breaks up the website into easy to view ways when moving from desktop to mobile devices. The is organized on all screen types and creates a better user experience. This includes font types, keywords, colors, graphic design, and placement.

Responsive Design Strategy Step Five

Navigation

  • Simple navigation is critical when creating responsive design for a website. Users must have a simple way to go from A to Z in order to have a great user experience.

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