Contemporary Website Design and How it Affects your Business

 In Web

The past few year has seen a vast divergence in how we communicate our needs with our audience (a.k.a the visitor). It’s no longer simply enough to consider one platform when designing a website. Additionally, where in previous years websites were seen as an extension of print, websites, apps and mobile content have now shifted towards popularizing a more user-interface centered design approach. A prime example of this is a more recent trend brought on by the release of Windows 8: Flat User Interface Design.


So how does this change our approach when designing your website?

This 5 part series will take a deeper look at (some) of our methods.


part 1: “Above the Fold”


Some of you may be familiar with the term already and for those of you that aren’t: “Above the Fold” is a design term. In web design it refers to the content that is first seen when a user visits a page on your website (meaning before they scroll or navigate around the page).

It is still important to identify what content your visitors are seeing when they first land on your web page, however its less critical as a design tool for the following reason:

Your website is being accessed by a variety of devices with a multitude of possible screen orientations and pixel resolutions. (Desktop, Laptop, Tablet, Smartphone – and every variation thereof). Therefore you have to assume that in some cases content is not going to fit ideally. It’s far more important to help the user navigate your site easily by making your content accessible.

So what’s the take-away from this? Our concern as communicators that connect with an audience through a variety of online platforms should be:

a) To engage the audience immediately.

b) To create an intuitive interface and utilize clear navigation architecture to help them find the content they’re interested in as effortlessly as possible.

Continue to part 2 →

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