Displaced Left Intersection:
Educational 3D Animation Development Model & Video Production
Introduction
On behalf of the Province of Prince Edward Island, Yeo, Stephen J P.Eng. is the Director of Capital Projects and has been in this role for over 20 years directing multi-million dollar infrastructure projects. He took this opportunity to engage with Spectra Media based on referrals and our expertise in this area. The project entailed creating precise 3D animation, scripted and narrated instructional animations, and video documentation of the project’s build progress, including aerial drone footage. The project was a one-of-a-kind development in Canada.
Public Awareness
Our Client’s primary challenge for us was ensuring the traveling public was as prepared as possible for the new controlled intersection solution they were implementing. Given its unique nature, they needed to take every reasonable precaution possible. Our part included creating online educational tools via 3D animations and video production assets. These assets were also helpful in planning the orientation of traffic control devices by visualizing the perfect alignments in a very dynamic virtual environment.
Why Spectra Media
The Client required our unique expertise in this line of work and discovered us via word of mouth through the community of clients we have established. Our extraordinary skills, experience providing service to brands such as Disney and Warner Bros, and our hallmark reputation for overachieving in short order helped us gain this opportunity to work with the Province. Another critical item was that we could work within their budget to deliver all elements promptly. In this particular case having personal knowledge of the project location, though unnecessary, certainly didn’t hurt. We have worked with many clients providing video and photography documentation services, as in this case, and routinely provide complementary communication solutions such as websites, graphic design, e-commerce, photography, videography, and marketing consulting. Part of our process includes several discovery meetings, which help to ensure Spectra assembles a clear definition of success, followed by a detailed production plan consisting of all critical deadlines and deliverables. Our experience, process, and dynamic approach ultimately helped them choose Spectra Media.
The Results
As with many significant changes in a community, some vocal travelers had anticipated that the new traffic control alignment would be troublesome. Our effort to educate in advance of exactly how it would work was an essential element for success and addressing some of the anxiety of the traveling public. The fact that it has worked as designed to increase traffic flow with no accidents to date is a testament to the overall mastery the Province and our team put into the project. Our part in this endeavor has been highlighted and considered noteworthy at several national transportation industry events, which the Client has attested.