Statistics show that 17% of people spend less than four seconds on a website, but they are willing to spend 2.7 minutes watching a video online. Knowing that the average television commercial is [...]

Well it’s not the hardest type of website get great Google rankings on …but ranking an SEO company is pretty tough. If you take a look at the website content and the back-links of say the [...]

Business communicators, whether they are talking about a 300 square foot retail establishment or a brand behemoth, all have a common objective. Get the message out!   We all need to tell our [...]

Part 5: How new Web Technologies allow us to connect with the user Luckily for us, interest in web technologies has never been higher. The standard has been set: users expect to be engaged and [...]

Part 4: Tell your story Instead of thinking of your site as an extension of your business, think of your site as telling the story of your business. We aren’t simply telling the user: "Hey, [...]

Part 3: User Experience In previous sections of this article we’ve discussed the importance of engaging the user, creating intuitive navigation tools and interfaces as tools to communicate [...]

Part 2: Design around your content (not the other way around) It’s often very easy when starting new projects to have a loose idea of the project goals and then to refine those goals as the [...]

The past few year has seen a vast divergence in how we communicate our needs with our audience (a.k.a the visitor). It’s no longer simply enough to consider one platform when designing a [...]

One of the more prevalent themes in contemporary web design and architecture is the understanding that your audience (also called the “end-user”) is looking for answers to their [...]

Responsive design is a technique that utilizes newer web technologies to allow your website to adapt to a variety of screen dimensions without having to serve individualized content like a mobile [...]

Social Media platforms are all great tools if you have the time and/or budget to put together a strategy that will allow you to build and engage a preferred audience. This is a very good way to [...]