SEO strategy is search engine optimization strategy. It is the plan to focus visitors to a website by obtaining high page ranking status on search engine page results. In short, when visitors are looking up a keyword, the ideal website shows up on the first page of google. This is very difficult to achieve but can be done with the best SEO strategy focusing on target keywords.

The Spectra Strategic SEO Process

With over a decade of experience in web design and development, we have refined our SEO company strategic process to a simplified, yet a highly successful system that helps meets the goals of our clients. The Spectra SEO Company Strategy Process is a seven-step process that covers all aspects of practical SEO design.

Our goal is to help you achieve your goals by captivating your market. We carefully blend the art of content writing and skill of targeted keywords into a masterful layout that gets impressive results. In order for this to be effective, we must first take the time to understand our client’s needs. This sets the course direction on how to achieve the right types of organic traffic to visit the website and help achieve our client’s goals.

The best Strategic SEO structure for a website combines all aspects of a company’s goals, branding, design elements, digital marketing strategy, communication, and credibility into a unified message. You can have a fantastic site, but without traffic to the site, what is the point?

Your website should be more than beautiful It should have a clear purpose that brings visitors to your organization and helps you meet your goals. The best SEO company strategies will incorporate who your audience is with the ideal keywords your target market is using and then combines that into a detailed strategic plan that ties it all together.

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Spectra’s Winning SEO Strategic Process

Spectra Media follows a rigorous SEO strategy process combining all the elements of branding, messaging, and targeted website goals into a detailed plan.  identifies all the essential elements of web design for your website. Here is a quick overview of our SEO strategy process:

Website SEO Strategy Tip 1

Vision of Website

  • Before defining SEO strategy or goals, you must first have a clear idea of the site’s purpose which is often in line with the overall company vision and branding elements.

Website SEO Strategy Tip 2

SEO Goals of Website

  • What is the purpose of the website? What are the goals of the site? Your website should serve a definite purpose. Our team will then take these goals and use this as a guide to building an effective SEO strategy.

Website SEO Strategy Tip 3

Target Market for SEO

  • A Target Market is sometimes called the target audience. It is critical to understand your market. To whom are you communicating your message? How old are they? What is their gender? What do they do for work? What is their education? What do they like? How do they communicate? What words do they use? What searches to do they perform? Where do they spend most of their time online?

Website SEO Strategy Tip 4


  • Your brand, in a simple format, ties in all the elements of communication into one clear message. Your brand, as simple as it may appear, should have a purpose for every aspect. We take these brand elements and wire it into our overall SEO Strategy.

Website SEO Strategy Tip 5

SEO Research

  • The best SEO strategy implementation requires a substantial amount of research after understanding your message and goals. When we know this message, we then work backward with research to understand how to drive traffic with keywords that connect with your audience.

Website SEO Strategy Tip 6

SEO Design & Architecture

  • We carefully combine our research, your message, your brand, your goals, and best practices into a well-crafted SEO strategy. We like to say this is a very scientific approach with an artistic touch.

Website SEO Strategy Tip 7

Evaluate SEO & Execute

  • The last step in our SEO strategy process is to evaluate the strategy from beginning to end. Once we have thoroughly vetted the SEO strategy, we move it to your organization or our content creation team for effective implementation.

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