Web design strategy is a plan of action designed to reach the goals of the website. Clear direction is critical to the success of a website because all the elements of the site need to follow a common theme or themes. A web design strategy is a collection of items that are carefully mapped out to achieve the goal of the site. These elements should be directly in line with the company vision and branding.

The Spectra Website Design Strategic Process

We have refined our process to a simplified, yet a highly successful operation that allows us to effectively map out a website that meets the goals of our clients. The Spectra Website Design Strategy is a seven-step process that covers all aspects of practical web design.

Our goal is to help you achieve your goals by captivating your market. We carefully blend art and skill into a masterful layout that gets impressive results. To combine these elements, we first start with the direction of the site. This direction is critical in meeting the expectations of the site and achieve your goals.

The Best Strategic Web Design is the plan, or map of the website that combines all aspects of a company’s goals, branding, design elements, digital marketing strategy, communication, and credibility into a unified message. Your website can look incredible, but if it is missing any one of the Best Web Design Strategies, it will likely fail. A website is more than just a pretty cover. A website is a communication vehicle that delivers a message to potential customers. If your message is not clear, customers will move on. The best strategic web design plan will help keep these customers and help pull them in the direction of your goals.

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Spectra Web Design Strategy 7 Step Process

Spectra has a simple 7 step web design strategic process that quickly identifies all the essential elements of web design for your website. Here is a quick overview of our 7 step process used when we are about to design and develop a web project:

Website Design Strategy Step One

Vision of Website

  • Before defining web strategy or goals, you must first have a clear vision of the site’s purpose which is often in line with the overall company vision and branding elements.

Website Design Strategy Step Two

Goals of Website

  • What is the purpose of the website? What are the goals of the site? Your website should serve a definite purpose. Our team will help guide you to achieve these goals, and we often find ways to simplify your current processes with the use of new developments. Understanding the intent of the website will help define the overall strategy.

Website Design Strategy Step Three

Target Market

  • A Target Market is sometimes called the target audience. It is critical to understand your market. To whom are you communicating your message? How old are they? What is their gender? What do they do for work? What is their education? What do they like? How do they communicate?

Website Design Strategy Step Four


  • Your brand, in a simple format, ties in all the elements of communication into one clear message. Your brand, as simple as it may appear, should have a purpose for every aspect. Font types, keywords, colors, design, and placement. Your brand is what differentiates your company from your competitors.

Website Design Strategy Step Five


  • Your message is your brand and the voice to your audience. A clear message will tell your audience what you want them to hear. Without clarity in the message, your website can quickly lose its voice!

Website Design Strategy Step Six

Design to Goals

  • Designing to goals is a fusion of several skills and art forms. It combines web design, graphic design, SEO (search engine optimization), competitive analysis, future web development trends, message, branding, and purposeful direction to achieve website goals.

Website Design Strategy Step Seven

Evaluate & Execute

  • The last step in our web design strategy process is to evaluate the strategy from beginning to end. Once we have thoroughly vetted the web design strategy, we move it to web development to turn your website into a reality.

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