Websites should regularly be evaluated because of the exponential growth of technology. We advise our clients to assess their sites monthly or, at the very least, quarterly.  There are generally six main components of a great website design.  The six easy steps to evaluate your website design are; web strategy, SEO (search engine optimization), user experience, stylistic message, content, and goal achievement.

Questions when evaluating website design

  • What is the vision of your website?
  • What is the purpose or goals for your site?
  • Do your branding elements match with the goals of your website?
  • Who is your target audience?
  • What is your message?
  • What actions should your audience take while on your website?

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Spectra Six Step Web Design Evaluation

1. Does Your Website Have a Clear Strategy?

Web design strategy is a plan of action designed to reach the goals of the website. You want your website to have clear direction because the success of a website directly correlates to the website design strategy. All of the elements of the site need to follow a common theme or themes. A web design strategy is a collection of items that are carefully mapped out to achieve the goal of the site, and if your website is missing just one of these elements, your site could be missing your company goals.

2. Can you find your website on search engines?

Your website could be losing you customers and money if you can’t find your website on google when you type in your product or service.

Search Engine Optimization is known as SEO. Your website should be optimized for your target audience to easily find your product or service. Having the best strategy to optimize your website will help drive more customers to your site to purchase your product or sign up for your service.

A major area of web design evaluation is the SEO. Here are the best 16 SEO areas to review when evaluating your website.

  1. Message
  2. Quality Content
  3. UX & UI
  4. Mobile Friendly
  5. Speed
  6. Links
  7. Security
  8. Titles
  9. Meta Description
  10. Index
  11. Photos &  Descriptions
  12. Social Media
  13. Headlines
  14. Connect
  15. Clear the Clutter
  16. Partnerships

3. How easy is your site to use?

User Experience (UX) or User Interface (UI) is so vital to the design theme of a website. The better the User Experience, the more likely they will follow the goals of the website. Take a moment and review your site through the eyes of a guest visiting your site for the first time.

  • Is your site easy to use?
  • Is it fast?
  • Does it make sense?
  • Do all your links work?
  • Is it easy for you to land on your goal pages or sign up?
  • Is it easy to find information?
  • Does your site work on different browsers?

4. How stylistic is your site?

Websites that are future facing and have stylistically appealing elements are likely to gain credibility of the audience. The best website designs incorporate their brand and message in a clean and precise manner.

  • Does your website portray your brand effectively?
  • Are the content and message consistent throughout your website?
  • Does your website feel clean and organized?
  • Do your photos and imagery match the branding and message?

5. How relevant is your content?

Depending on your site goals, your website should be a place for your audience to visit often. You should be an expert in your field, and your content should relay this information.

  • Does your site have content that is valuable or is it just a sales page?
  • Is your content Search Engine Optimized?
  • Is your content readable for your target audience?
  • Does your content match the messaging goals of your website?
  • Does your content help accomplish the goals of your website?

6. Does your website achieve its goals?

Your website should have clearly defined goals as a part of your web strategy. While auditing your website design, factor in the purposes of the site and if you are achieving these goals.

  • Are you achieving your monthly and quarterly goals with the website?
  • Are your goals defined?
  • Does the traffic of your site follow the goal funnel when reviewing analytics?

These six steps are a great way for you to evaluate your web design and the performance of your website. Your website is your virtual storefront and store. Your audience wants to have a great experience when visiting. Have your web team immediately address issues if you find your site is lacking in some or all of these six categories. Or, schedule a free consultation with Spectra to learn how we can help with some or all of your website needs.

Schedule your no-strings-attached SpectraBrandMasterTM consultation today. SpectraBrandMasterTM